India is all set to grow its economy through “Made in India” campaign. Prime Minister Modi is determined to stage India as a leading manufacturer and not leaving any stone unturned in presenting us as a Superpower and that’s something we should be proud of. 

Initially, he started promoting India by using soft power in all international meetings via Yoga, Ayurveda, Make in India, and now launching various apps to curtail the west supremacy in the world. 

One such app recently launched is Koo, India’s own Twitter – A free expression social media app. I am sure you must be excited to know about it. With a logo similar to a bird of Twitter, let’s dive deep into Koo. Koo is kooing these days! Have you heard the noise it made?

What is Koo India?

Let us understand what really Koo is?  KooIndia, India’s social media app is a micro – blogging platform, allowing users to post multimedia content. The platform allows a post with 400 characters and supports six Indian languages including English. It has a logo of a bird just like Twitter but with a yellow color. It also allows users to Rekoo, the desi version of retweet and chat option instead of direct messaging. 

Founded by Mayank Bidawatka and Aprameya Radhakrishna, both MBA and business management graduates, Koo is founded by the same team who launched Vokal, an Indian knowledge-sharing platform similar to Quora. 

The Indian Twitter alternative app has raised its funding to more than $4 million from new venture capital firms like Accel and 3one4 capital. It has also won a government award for promoting technological innovation in the country. The Indian Twitter rival staging a Koo – The Hindu

Why is Koo getting so prominent?

Koo in the recent past have gained a lot of prominence and hype. It was launched in March 2020, and its participation in Atmanirbhar App Innovation Challenge brought it into limelight.

Other apps such as Chingari, Tik Tok local version, also gained prominence due to India’s security concerns engaging China. Apart from it, Prime Minister Narendra Modi too mentioned Koo in his latest talk show Mann Ki Baat that made it notable.  

India’s Twitter alternative Koo has surged downloads 10 fold in the past few days which is a step forward. Moreover, #Kooapp has been trending on Twitter with over 21000 posts. 

Top-notch ministers and your favourite celebrities have already joined the Koo app like Smriti Irani, Piyush Goyal, Ravi Shankar Prasad, Anil Kumble, Adnan Sami, Kangana Ranaut. Then what are you waiting for? Though Koo India, the desi alternative is yet to reach where Twitter is today as the latter has 17.5 million users only in India after the USA and Japan, according to a research firm Statista but it has definitely got a kick-start launch. 

Benefits of Koo 

The best part about Koo is that anyone and everyone can post anything expressing their opinion and viewpoints freely. Also, koo is more like vernacular where people can express in various languages. It lists the posts chronologically unlike Twitter which lists them basis engagement. With the Koo app, our opinion can make noise too. Koo is not only making noise in India but across the globe. 


So, what are you waiting for? Let us all download the desi app and start kooing around. India’s new microblogging app KooIndia is a great way forward. So, let’s show our support by downloading the app in your smartphone now and sharing our experience in the comments below.